Bright Side Agency announces launch.

3 June 2012 | 2:21 pm | Staff Writer
Originally Appeared In

Exploding onto the Australian alternative music scene is Bright Side Agency.

Exploding onto the Australian alternative music scene is Bright Side Agency, a new company focusing in booking and promotions and dedicated to providing artists a grassroots experience. The company is the brainchild of partners Ash Hull and Aaron McLachlan and was created after the pair found a shared interest and passion for promoting young growing acts to the national level. Utilising their experience and youthful exuberance, the pair look to forge an outlet for their ever expanding artist roster to find their feet in an increasingly segmented and constantly evolving Australian music industry.

Previous companies for the pair have included and Fetch Agency and Ash Hull Management and between them the pair has dealt with many high profile established acts from Australia and abroad as well as some of the biggest and faster growing companies in the business. While providing artist management and booking, the pair will also continue their active involvement booking local shows for touring bands in their hometowns of Melbourne and Bathurst, each having established themselves as a force in the all ages scenes.

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Bright Side Agency will focus on the evolution of artists, focusing not only on their music, but also the relationships they form and providing bands with experience in all elements of the industry and what it takes to maintain a touring band. Brightside looks to work with artists they can be passionate about and with people who share their passion for music.

For all Media, Bookings or Promotional Enquires please contact:

Ash Hull – Director


Artists: Belle Haven (Vic), Glorified (Vic), Never Lose Sight (QLD), Ocean Grove (Vic) & Surrender (Vic)

Aaron McLachlan – Director


Artists: Far West Battlefront (SA) & Pledge This (NSW)