Big news for country fans on both sides of the Pacific, Ticketek Entertainment Group (TEG) is officially planting deeper roots in Nashville.
Today, TEG announced that Brad Turcotte has been appointed Senior Vice President of Country at TEG Live, the company’s global touring platform. Turcotte will be based in Nashville at TEG’s brand-new office, marking a major next chapter for the company as it doubles down on country music worldwide.
If you know country, you probably know Turcotte’s resume is stacked. Most recently an Artist Manager at Vector Management, he previously held senior leadership roles at Universal Music Group Nashville and Big Machine Label Group.
Over the years, he’s helped steer global campaigns for artists including Carrie Underwood, Chris Stapleton, Luke Bryan and Keith Urban and not to mention overseeing international efforts for Taylor Swift’s multi-platinum albums 1989, Red and Speak Now.
Now, he’s bringing that energy to TEG Live at a pivotal moment. The company is accelerating its expansion in country music and gearing up to launch a dedicated touring brand for the genre. From traditional country and Americana to alt-country, folk and crossover hits, the vision is clear: go big and go global.
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“Brad’s appointment is a major milestone for TEG Live. Nashville sits at the centre of the global Country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge,” said Tim McGregor, Global Head of Touring at TEG.
Turcotte is equally fired up about the opportunity. “I’ve always considered myself a global ambassador for Country music, working to build bridges between Nashville and audiences around the world. I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region - especially Australia, a dynamic but historically underserved international market. I’m grateful to join Tim and his team, and we plan to be bold and aggressive in expanding the reach and impact of this genre we love.”
He’ll work alongside Alex Kelsey, Head of Touring, Country Music, and Clay Doughty, Head of Strategy, Country Music, with support from Vanessa Picken, Global Director, Music Strategy.
The move also aligns with TEG Live’s transition into a platform model, designed to unite leading promoters and entrepreneurial talent under shared delivery, data and tech capabilities. Translation: smarter touring, stronger pipelines, and more seamless global growth.
For country fans in Australia and New Zealand this could mean more tours, bigger names and more access to the Nashville scene.
