POWER 50 2025: Harry Moore (Lonely Lands)

BACKGROUND CHECK:

One of Australia’s most influential forces in live music, Harry Moore has helped shape the country’s modern touring landscape through his work as General Manager of Lonely Lands Agency. Leading a national team under UNIFIED Music Group, he’s helped build a powerhouse roster – which includes acts like Ocean Alley, Tash Sultana, and Tones & I – while turning Lonely Lands into one of the country’s most successful independent live agencies, now delivering more than 1,200 shows a year across Australia, New Zealand and the broader Asia-Pacific.

Owned by Tash Sultana, Regan Lethbridge and Jaddan Comerford and under Harry’s guidance, the agency has carved out a reputation for integrity, innovation, and sustainable touring practices, all while ensuring artists maintain creative control and keep profits in Australia. From sold-out arena tours to regional runs that inject life into local communities, Harry has played a major role in redefining how Australian artists connect with audiences and proving just how far independence can scale on the global stage.

THE YEAR IN AUSTRALIAN MUSIC:

While Harry has steered Lonely Lands through significant growth since its 2019 launch, the agency now books more than 1,200 shows a year and has delivered over $50 million in global ticket sales for Australian artists across 2024–25.

He’s also played a major role in helping to elevate local acts on the international stage, including guiding Ocean Alley’s 25-date world tour, overseeing Tones & I’s 104,000-ticket arena run across Australia and New Zealand. He has also championed a nationwide regional-touring initiative that brings major artists to more than 50 regional centres.

By helping to strengthen infrastructure, amplify local creative power, and redefine what independent Australian touring can look like, Harry has helped local acts grow from club shows to global stages while keeping ownership and opportunity in Australian hands. Harnessing a model which has fuelled economic growth across the sector – including the support of hundreds of jobs, driving regional tourism, and expanding the global reach of Australian music – Harry and the Lonely Lands team have found a way to support Australia’s cultural footprint at home and abroad while supporting the same artists who drive that creativity. 

THE MUSIC SPEAKS:

It’s no mean feat to found a booking agency a year before the world shuts down with a pandemic and still emerge a few years later as one of the biggest agencies in Australia. Part of the Unified team helps, but you don’t get there on introductions alone. 

With huge tours from Tones & I to Ocean Alley, plus countless other tours, both large and small, for their 65+ strong roster, Lonely Lands is fast becoming one of the country’s most aspirational artist lists to be on.