Lucky Group Launches Pillar Talent Agency Featuring CYRIL, 360 & More

CYRIL

Lucky Group is expanding its reach in live music, today announcing the launch of its Pillar Talent Agency (PTA).

Spearheaded by Liam Saunders, the new project is unveiled, drawing on his decade-plus of experience as a booking agent at New World Artists. In addition to fronting PTA, Saunders will oversee the company’s agency division, Lucky Agency.

Pillar Talent Agency arrives with a diverse roster of music, including electronic, hip-hop, and indie, plus a touch of comedy. Its roster includes comedian and YouTuber Frenchy, rapper 360, DJs CYRIL and Ben Gerrans, and emerging acts such as Darcie Haven, Mid Drift, and harrykirby.

As noted in a press release, the newly launched Pillar Talent Agency will work closely across Lucky Group’s ecosystem of touring, events, and management businesses to expand opportunities for artists.

Pillar Talent Agency officially launches this month and is looking for new and established talent to add to its roster. Representation inquiries can be sent to [email protected], and more information about PTA is available here.

“I’m excited to have joined Lucky Group to launch Pillar Talent Agency and help shape the next phase of its agency division,” Liam Saunders commented in a statement.

Saunders continued, “The goal is to build something meaningful for artists, an agency that truly partners with them for the long term and connects strong representation with the broader opportunities Lucky’s touring, events and venue network can provide.”

Jae Butler-Evans, COO and Partner of Lucky Group, added, “PTA marks an important step in the continued growth of our agency division and the broader vision for Lucky Group. We’re very excited to have Liam lead the new company, bringing the experience and perspective to guide its growth, develop talent and help shape the next phase of our agency division over the next decade and beyond.”