Answered by: Sorrento Strategic Accounting Pty Ltd - Director
How did you first become involved in the music business and how did you end up where you are today? I began assisting John Butler with his music business when he was busking in Fremantle. As our relationship grew so did my interest in all things necessary to assist musicians to succeed in business.
What's been the biggest change in the music business you've seen over the past 12 months? The ongoing shift to the digital era and the explosion of social media and online marketing of music has allowed musicians to get their work out there to a wider audience and global market.
What do you think will be the biggest issue affecting the music industry in the next 12 months and why? The ongoing pressure and responsibility on musicians to keep abreast of these changes and ensure larger streams of touring income, as there are more people going to more varied gigs amongst an explosion of Festivals.
What advice would you give young practitioners in your area starting out today? Make sure you get your affairs in order early in your career and get your structure and a simple system for recording your income and expenses sorted.
What will you be primarily discussing during your appearance at the WAMCon? Whether an artist or in the industry, understanding and running your practice like a professional business is a key component to success. Find out how to build and maintain the structures imperative to music businesses.
What are you hoping that people will be able to learn from your panel/interview? You must realise that keeping your taxation and financial affairs in order is vital to ensure the success of your music career.
What do you personally hope to take away from your time at WAMCon? To hopefully break down some barriers for young musicians and let them know that tax is not such a scary word and that I'm here to help!
Which acts are you most looking forward to checking out at WAMFest? Psychedelic Porn Crumpets and Lucy Peach.
