PREMIERE: Babaganouj - Sorry

Beloved Brissy pop rockers Babaganouj released their new EP Hard To Be just a week ago and, to keep the good times rolling, are premiering their video for Sorry today on theMusic.com.au.

The video allows us into the band's hazy, technicolour house party, wind machine and all. Director Jennifer Embelton says of the clip, "The concept for Sorry was born from the hearts of both band members and director, Jennifer Embelton. Their shared love of simple, genuine music videos was brought together to create a visually exciting clip that stays true to Babaganouj's aesthetic and sound.

"Created within a perfect Brissy afternoon, Sorry's accompanying visuals have an impulsive energy, one trademarked by the intrinsically upbeat atmosphere that follows Babaganouj wherever they go. Filmed continuously to create a sense of adventure, the viewer can walk with Ruby through her house as she sings, gradually being joined by Charles and Harriette.

"But nothing is quite as it seems - with assistants just off-camera helping orchestrate dreamy, colourful and playful practical effects - Sorry is a film clip full of heart and soul."