Premiere: Atlas Franklin Alexander - Crave

After dropping his debut EP Enter Echo in late 2021, Newcastle-based artist Atlas Franklin Alexander makes his mark on 2023 with the expressive and soul-stirring new single Crave, out March 31 but premiering on Pilerats today!

Combining angular Australiana guitars with a tight, propulsive rhythm section, Crave sees Alexander’s vocoded vocals soaring through the mix before reaching its anthemic, reverberated chorus. The result is an addictive, genre-blurring cut that takes inspiration from 80s new-wave and electro-pop with a healthy dash of post-punk, with Atlas producing, mixing and mastering the track himself at his home studio.

Explaining the inspiration behind Crave, Atlas says "I've been writing this track and my second EP for the last 12 months. I have a little DIY studio in my house, and I've just been tinkering away. 'Crave' started on my acoustic guitar one evening, the chord progression, anyways. The vocal hook was written when I was driving to work one morning. I have a million voice notes on my phone that I randomly need to record when something comes to mind. They gelled well together, and 'Crave' was born."

Crave comes alongside a DIY music video, shot across Hunter Valley in New South Wales that showcases outback Australia’s gorgeous landscapes. With an indirect narrative at play, Atlas explains “the storyline is open to the viewer's interpretation. I like the idea of having a storyline that can mean something different to everyone. Personally, I wanted to convey the feeling of craving something or someone. Trying to obtain the unobtainable."

Give Crave a watch and listen as it premieres on Pilerats today ahead of its March 31 release.

Atlas Franklin Alexander's new single Crave is out March 31

Follow Atlas Franklin Alexander: Instagram / Facebook