Power 50 - #42: Nicholas Greco & Michael Christidis

BACKGROUND CHECK

From running their large-scale weekly Treehouse events at Inflation back in 2012, Nicholas Greco and Michael Christidis moved to Palace Theatre to host their Anyway nights, and then started dreaming of running their own festival. Enter Beyond The Valley, the inaugural New Year's Eve festival taking place in 2014/2015. Now, as co-directors of Untitled Group (together with additional partners Fil Palermo, Tom Caw and Christian Serrao), the conglomerate run over 100 events annually.

THE YEAR THAT WAS

All you need to do is head to Untitled Group's website to get an idea of how many festivals, events, venues and tours they make happen. To list just a few highlights from last year, both Pitch Music & Arts and Beyond The Valley festivals sold out (BTV in record time), and the group took Grapevine Gathering interstate, adding a NSW event with a view to expanding further in 2019. Originally exclusive to Sydney, Lost Picnic also expanded, successfully debuting in Melbourne in 2018. Untitled Group also activated some huge, unique spaces for headline talent such as Solomun at The Wool Store in Footscray and Green Velvet at Yarra Park (MCG). The company's first international foray saw Claptone's The Masquerade event happening in Bali, and somehow they also found time to launch a record label, Daily Nightly, with Caroline. Greco also added Owl Eyes to his management roster in 2018.

2018'S CROWNING ACHIEVEMENT?

Greco: "Beyond The Valley 2018 selling out in only a couple of weeks with record numbers and activating the abandoned Footscray Wool Store with Solomun into the biggest dance party of the year."