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VIDEO PREMIERE: Bad Juju - 'In The Clouds'

Neil Griffiths

Melbourne band Bad Juju premiere the new music video for their single, 'In The Clouds'.

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Aussie alt-rock outfit Bad Juju are today dropping the music video for their latest single, In The Clouds, which is premiering on theMusic.com.au today!

Shot at Manorisms Studios and Black Rabbit Bar among other locations, the Melbourne-based band's new clip "integrates the stories of a young kid, being distracted and eclipsed from his hopeful passions, and his older counterpart, portrayed by lead singer Russell Holland, being reacquainted with said youthful dreams".

“The clip depicts a version of ‘young Russ’ and ‘adult Russ’ at different stages in their lives," Holland told The Music.

"Young Russ is given a guitar at an early age but then becomes discouraged by being told he should focus on studies instead.

"Adult Russ is shown being in a job he hates and generally disliking life until he decides to pick up his passion again.”

Bad Juju will launch In The Clouds with headline shows in Adelaide and Melbourne this June. 

For more details, head over to theGuide.