How LOSER paved the way for other artists with their new EP, 'Stadium Dreams On A Bedroom Budget'.
Writing and recording this EP was unlike any other experience we’ve ever had, not only as a band but as people. It was disjointed, it was exhausting – but it was also exhilarating and fulfilling.
Just before we began recording, two members of the band left. So with a bunch of tours coming up and an EP to record, all of a sudden it was just myself (Craig) and Tim (Guitar/Vocals) left by ourselves to either quit or try and pick up the pieces and just keep going. We chose the latter.
With no idea how we were going to pull it off, we retired to our own backyard studio Restless Noise and just went to work recording and producing the entire thing ourselves, with Tim also mixing it.
Somehow within the chaos of change, Tim and I found ourselves feeling more resolute than ever before, and the ideas started flowing for unique ways that we could present this music. The whole idea with this EP was to switch up how we've released music in the past.
We've always been a traditional album band, but this new EP felt like a fresh direction for us musically, so we thought it could be fun to try something a little different in the way we presented it. It's not a collection of singles, it's more like a Netflix tv series, where the entire body of work is designed to flow as a whole but is presented piece by piece.
We wanted it to reflect the changes we’d gone through, and releasing this music in a traditional format didn’t seem to feel right. So what we came up with was:
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Heaven Can Wait – Tee Shirt
The More I Know - Socks
Only One - Cap
Hold On You – Longsleeve Tee
Sunday – Baseball Tee
Starting Over – Hoodie
The idea was to create excitement around each song’s release and also give something back to people who were interested in following along.
In terms of its success, it’s really hard to gauge from within it. Did we blow up the charts? No. Did we sell out every show? No. Did we have the media in a frenzy trying to talk about our rollout plan? No. But, we became better musicians, better songwriters, better performers, developed a greater connection with our fan base, and, we became a lot more grateful for what we achieved because we did it our own way and didn’t wait for someone else to give it to us.
Looking back It was an extremely rewarding experience that we learnt a lot from. Not just about how to roll something out, but we also learnt a lot about ourselves as people. We were also extremely grateful to be working with a label as amazing as Domestic La La, who not only backed our plan but gave us the freedom, confidence and support to pull it off.
We know that one day we wanna be playing the biggest stages, but right now we’re a band recording it by themselves in their backyard studio and putting in the hard yards as an opener on tours. There’s freedom in acknowledging where you’re at and just letting it be exactly as it is. That freedom is what continues to drive us to be the best band and the best people we can be. Hope you enjoy the EP, see you on the road!
Stadium Dreams On A Bedroom Budget is out now. You can listen to it here.