Cool For Summer Festival Focus: Marcelo

What's your preferred platform and why? Instagram. I love that it allows you to be creative and show off your personality in an artistic way. So yes, Instagram.

What kind of stuff would we find if we looked up your handle? You'd find one-minute covers, vlogs, Tweets about avocados (I really like avocados) and lots of colourful photos of me and my friends doing random stuff.

When did you start pushing your material into the digital realm? Pretty much as soon as I realised it's how the industry circulates these days. The digital realm is a must-have for the music industry now.

What kind of effect has it had on your trajectory? Huge effects. Even to how easily I can communicate with my fans and they with each other. They form this kind of community that they feel they belong to. It kinda drives the whole project.

Have you noticed many changes in digital mediums since? Countless changes. The biggest is how kids communicate to each other on the internet. I'm 19 and have no idea what half the lingo they use these days is.

What tips can you give aspiring artists looking to make a name for themselves online? Don't give up. If you post one video and it doesn't get many likes or views don't let that discourage you, keep posting. If you're patient, you'll get where you want.

How often do you do live performances? Or have you mainly been in the digital world up until this point? I've been on about 13 tours since march 2015. So I'm playing fairly often. It's my favourite part of the job, so I want to be doing it as frequently as possible.

Which of the other acts are you most excited to see on the bill? William Singe. I've always thought he has an amazing voice. He's just a phenomenal musician.

Website for more info: marceloofficial.com