BIGSOUND: Adam Lewis

Business: The Planetary Group

Position/Title: Founder

How did you first become involved in the music business? I started running my college radio station my first year of school. Have been involved with music ever since!

What do you perceive to be your area of expertise, and how did you gain experience in this field? My company specialises in introducing new artists in the North American marketplace, through radio and blog promotion. We have been doing this for 20 years, ever since I graduated from college and left my college station. We speak to over 300 stations every week.

Is this your first BIGSOUND? No. This will be my fourth BIGSOUND. This event is on my must-attend list now. I go to 15+ events a year, but I will never miss this one. It is a long way to come but the quality of acts performing is unsurpassed.

What will you be primarily discussing during your appearance at the BIGSOUND conference? I don't believe I am doing a panel this year. I have the past three years so think they may give me a break on that front!

What are you hoping that people will be able to learn from your panel/interview? If I do a panel, I will be talking about how you market yourselves in the US marketplace. I want to get artists to realise that they should not be afraid to start making in-roads in America. There are lots of outlets here that are looking for great acts to work with.

What are you expecting to take away yourself from your visit to BIGSOUND? I am hoping to pick up some great new clients. We have been blessed to have been able to worth with San Cisco, Jezabels, Thundamentals, Bad//Dreems, Dune Rats, Lime Cordiale, Sheppard, Courtney Barnett, The Preatures, and so many others from past visits here. Hopefully we can find some more great bands out in the clubs!