BIGSOUND 2017 Speaker Focus: Matthew Rogers

Organisation: UNIFIED Music Group - Chief Operating Officer

How did you first become involved in the music business and how did you end up where you are today? My first music job was at the legendary Brisbane record store, Skinny's Music. I learned my trade at Media Arts Lawyers, worked in-house at Mushroom Group and then stepped up at UNIFIED.

What's been the biggest change in the music business you've seen over the past 12 months? Labels' approach to album campaigns; they are now 24 months, not six to 12 months. The first week isn't that relevant and they expect to earn the same money over four years that used to be earned in one.

What do you think will be the biggest issue affecting the music industry in the next 12 months and why? If safe harbour provisions are passed we will have one of the greatest setbacks to the creative industries in decades.

What advice would you give young practitioners in your area starting out today? Read and listen to everything you can about the industry. I got my foot in the door because I had contacts and a passion to learn.

What will you be primarily discussing during your appearance at the BIGSOUND conference and what are you hoping that people will be able to learn from your panel? The panel I am moderating is about the current state of the copyright reform debate. It could get heated if we have a few pro-safe harbour people on the panel. The industry is facing a massive challenge and need to rally on this topic as it will have a significant impact on our ability to do business long into the future.

What do you personally hope to take away from your time at BIGSOUND? A few record deals! Seven to be exact. And a catch-up with some new and old friends from around the world.

Which acts are you most looking forward to checking out at BIGSOUND? That would be giving away the seven acts I want to sign deals with! But one of our own is playing, come check out Ocean Alley.

When and where is your panel? 7 Sep, The Judith Wright Centre, 3.35pm.