Organisation: Musitec - Managing Director
How did you first become involved in the music business and how did you end up where you are today? I sang on my first record at age six, which led me on a lifelong journey in music including being a recording artist, studio engineer, festival booker, to now being involved in music and technology.
What's been the biggest change in the music business you've seen over the past 12 months? The emergence of technology and how this has disrupted the industry. We now need to reimagine the future of music for not only artists but how to create immersive experiences for audiences as well.
What do you think will be the biggest issue affecting the music industry in the next 12 months and why? The development of new tech and new platforms. AI, VR and blockchain are all technologies that will shape the future of how consumers engage in both recorded music and the live experience.
What advice would you give young practitioners in your area starting out today? Keep your eyes open, have an attitude of anything is possible and above all else look for multiple ways to create income. Don't be afraid to truly collaborate with others and other industries.
Don't miss a beat with our FREE daily newsletter
What will you be primarily discussing during your appearance at the BIGSOUND conference and what are you hoping that people will be able to learn from your panels? I'm the programmer for Music Tech at BIGSOUND this year and for me, I hope that delegates come away with practical insights into the key technologies that will shape the future of the music business. My hope is the conversations started this year will build new business opportunities for the industry in the years ahead. My personal slant this year is to look to maximise the opportunities that are coming.
What do you personally hope to take away from your time at BIGSOUND? I'd dearly love to see the Music Tech showcase become something of significance in the program this year and to see the industry embrace the amazing new tech that is being displayed.
Which acts are you most looking forward to checking out at BIGSOUND? I'm not sure BUT, check out the tech on Wednesday afternoon at Cloudland
When and where are your panels? 6 Sep, Cloudland, 11.20am; 7 Sep, Cloudland, 3.35pm.
