BEEN TRILL vs A$AP ROCKY

BEEN TRILL cashes in on A$AP Rocky’s ‘Multiply’ Video Diss.. Less than 24 hours after A$AP Rocky released his video clip for Multiply, in which he disses clothing brand BEEN TRILL, the company's co-founder, Heron Preston, responded on Instagram, then, in a rather genius move, promptly made a tee-shirt, which he calls the ‘Tip Drill’ tee, that depicts Rocky standing in front of the exed out BEEN TRILL logo from the Multiply video (and doesn’t look all that different from something BEEN TRILL might regularly put out). The tees are for sale for $50, which means Preston’s subversion of A$AP’s critique is not just clever, but profitable. In his RESPONSE on Instagram, Preston made a positive out of the whole thing. Whilst suggesting that a rapper having a go at a clothing label (rather than a rapper versus rapper beef) might be a sign of rap having ‘lost it's edge’, he then praised the video, “the song/video is good,” said Preston, “let's continue to shake shit up! Our culture needs it.” If