PREMIERE: Watch The Sitcom-Inspired New Clip From Itch

London muso Jonathan Fox, better known as Itch, is kicking off the new year in happy fashion, dropping the sitcom-inspired clip for his new single, the aptly titled Laugh.

The clip features Itch, playing a dapper dude also by the name of Itch, and a couple of pals in a colourful, quirky sitcom-style world, complete with a laughing track and shenanigans that, because they can go wrong, do go wrong. It makes for a pretty perfect combo with the catchy track, which also features the vocals of Matisyahu.

Laugh is off the debut album The Deep End from the multi-faceted muso, who used to front the punk and ska-fused band The King Blues. It is the follow-up single to The Deep End's first hit Another Man, which peaked at 12 on the ARIA Singles Chart last year.

The Deep End's Aus release was part of Sony Music's new label distribution deal with Los Angeles-based Red Bull Records.