Ticketmaster Respond To Pissant Scalpers Following Adele-Mania Yesterday

Ticketmaster has insisted that processes were put in place to prevent large-scale scalping for tickets to Adele's 2017 Aussie tour.

Despite this, as we reported yesterday scalpers have since relisted tickets to the shows on resale sites for up to $4000. 

A Ticketmaster spokesperson told The Music that any ticket order listed above four tickets per person for each show or one purchase for each household are cancelled, while all tickets for the shows will be sent just one month out to ensure they are being sent to the original buyer. 

Due to the enormous demand for tickets to Adele's debut tour of the country, which saw over 100,000 people on the Ticketmaster website at one time yesterday, promoters have already announced second shows in Melbourne and Brisbane. 

"Ticketmaster is proud to be one of the ticketing partners for Adele’s Australian tour," the spokesperson told The Music in a statement.

"Over the course of the morning on-sales, Ticketmaster saw an all-time high number of fans in queue for Adele tickets. At our busiest periods, we had over 90,000 fans searching for Melbourne, Etihad Stadium tickets and over 105,000 fans looking for Brisbane, The Gabba tickets.

"In spite of the unprecedented demand for this amazing artist, Ticketmaster successfully announced two extra Adele shows in Melbourne and Brisbane during the morning. Our sophisticated technology helped to ensure that the tickets we sold ended up in the hands of real fans."

The ticket debacle follows on from an identical situation last week, where tickets to Jerry Seinfeld's 2017 comedy tour sold out within minutes and were then relisted shortly after on resale sites for up to $2000.

Music Glue CEO and Alliance member Mark Meharry told The Music that unless the government steps in, the Australia entertainment industry is at risk of becoming "elite, with only the rich being able to afford to go to gigs".

"We are allowing billions syphoned out of the industry," Meharry said.

"Scalpers are not part of the creative economy and none of the money they make is going back into the creative economy."