VIDEO PREMIERE: The Pleasures - 'The Beginning Of The End'

New project The Pleasures are today unveiling their first offering, The Beginning Of The End, premiering via The Music.

The project is headed by Catherine Britt and Lachlan Bryan and takes inspiration from Americana twang and dirty rock'n'roll.

The Beginning Of The End sees Britt's vocals matched by a swaggering beat, leaving a dominant first impression from the duo.

“Lachlan and I have always clicked in life and in song," explains Britt, “and we’ve always had an unspoken understanding and respect for one another. These songs came so easy - they flowed out of us like a raging stream. I just want more honest, real music in the world, and I couldn’t think of a better person to make it with!”

Bryan added: "I don’t know anyone else who feels and understands country music the way Catherine does. She sounds authentic because she is authentic. When she opens her mouth and sings you can hear the neon lights buzzing, you can taste the tequila and you can barely see for the cloud of smoke. It’s all that stuff that people try and fake – they try and put in on – but it’s like she was just born with it."

Check out the new clip above ahead of the song's official release tomorrow via Beverley Hillbilly Records/MGM.

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