When TIGA, the electronic dance DJ and producer from Canada released his track 'Bugatti' back in June, reactions were incredibly mixed. Fans weren't sure whether to love it or hate it.
It was addictive, yes but for some, more was expected out of him. That is, until he released this quirky, 80's theme official music video to accompany the track. Directed by HELMI, the video is an aesthetically inducing visual that suits the odd nature of the track but at the same time, you can't help but wonder what the hell is going on.
An expressionless TIGA appears coupled with humorous montages that are prevalent throughout with shaving cream, old school games and winter sports being its main feature. To top it off, the video ends with a man's arm being calmly pulled off from his body while he is on fire.
Eccentric or not it's a fun watch, but perhaps one shouldn't read too much into the video (because you're probably not supposed to). If you like 80s nostalgia added with weird oddities, this 3 minutes video is definitely for you.
Words by Adam Kosnan
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