This is fascinating and deep experimental electronica that never loses sight of its danceable pop goals
After the iamamiwhoami mystery was 'solved' through the project's creators revealing themselves, should the project continue? There certainly is the argument that the point of Jonna Lee and Claes Björklund's musical outing was the speculation and the puzzle… you don't start a career through outsider viral videos anonymously emailed to musical journalists without a certain expectation being placed upon your head.
Fortunately, bounty, the second official album under the iamamiwhoami moniker, will make most forget these issues from its initial moments. Album highlights and openers b and o showcase everything great about iamamiwhoami; the two present dreamy and weird electronic lushness and straight up gorgeous synth pop respectively – an aspect that is often overlooked about the project.
The beauty of bounty, outside of its production, is its variation. While entirely a unified 'album', the record moves seamlessly from confronting ambient noise to groovy electro-pop and lush ethereal rock with such grace and style you'll not realise four songs have come and gone. It's not until the closure of the bounty suite, y, that it's obvious seven tracks have passed.
The first iamamiwhoami album kin was an intriguing, if overly polished, work of 'fun to examine' pop music. bounty surpasses it in almost every regard. This is fascinating and deep experimental electronica that never loses sight of its danceable pop goals. The iamamiwhoami project may never escape its arguably-brilliant-arguably-pretentious conception framework, but if albums like bounty are what we can expect, then it's time to stop caring and start listening.
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