While Hitchcock should manage to carve out a pop-happy (and undiscerning) audience, Love Hearts doesn’t showcase enough artistry to impress.
Infused with synthetic R&B rhythms and jarring musical layers, local producer Tom 'Deer' Hitchcock offers a generic pop release that's drowned in sugar. Single Fa La La channels squeaky, sanitised '90s pop, a creative vision that's solidified in the heavy-handed remix of Justin Timberlake's My Love (Hoe). The repeated loop segment in I Wanna Be (A Dick) is the musical equivalent of a GIF – cheap and increasingly annoying. While Hitchcock should manage to carve out a pop-happy (and undiscerning) audience, Love Hearts doesn't showcase enough artistry to impress.