UNIFIED Music Group has today announced two new Melbourne staff members and some major global promotions.
Michelle Rose will join UNIFIED HQ in Richmond in the newly created position of Commercial Marketing Manager. Having previously worked with Live Nation, Pandora and Sonos, Rose "will focus on the development of commercial and community opportunities" for the UNIFIED artist roster.
Anna Clemson has been confirmed as the newest addition to UNIFIED's own merchandise print, Super Special Merchandise. Clemson will work as E-Commerce and Digital Marketing Manager and oversee the company's online stores including 24Hundred and SpaceMirror Merchandise.
Meanwhile, after launching the North American leg of UNFD in 2018, Francesca Caldara will take on the new role of Senior A&R Manager which will see her "continuing to scout and negotiate new worldwide artist deals in line with UNFD's A&R Strategy".
Finally Ben Patashnik's new role of Senior Strategy Manager will see him "presenting and executing plans for the label to achieve its Australian and international expansion goals" having launched UNIFIED's London office back in 2014.
The news comes as UNIFIED celebrates its tenth anniversary in 2021.
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"Since 2014 we have been more active in having people on the ground and doing our best to connect the dots so that our Australian artists had more pathways to international markets, as well as licensing internationals records for Australia," UNIFIED Recorded Music General Manager Luke Logemann said.
"Fast forward to 2021 and we have teams on the ground in Europe and America, and 11 out of the 27 artists on our current roster are from Europe, Asia or North America.
"All of that growth is only possible because of the two incredible people who we have worked with from the ground up to build our dream of a global label.
"Ben has worked tirelessly for seven years to build a great team and network in Europe, and has contributed globally to strategy and marketing. Francesca joined us three years ago and has signed a list of brilliant artists for us.
"I'm extremely proud of, and grateful for both of them."
