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The Hives Sell Cover Band Franchises

25 November 2023 | 9:59 am | Mary Varvaris

The Hives ask their fans to imagine a world where The Hives are always playing in every city. "That’s a world we want to live in!"

The Hives

The Hives (Credit: Dean Bradshaw)

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The Hives are now accepting applications from people interested in starting officially sanctioned cover bands, effectively franchising themselves but with “rules and regulations”.

“We have arrived at a point where The Hives can no longer keep up with public demand for their concerts,” the band wrote in a recent Instagram post. Later in the caption regarding their “official franchise rock show”, they continued, “We have now, after much sighing and woe, come up with what we think is the most elegant solution.

“We need several The Hives. Imagine a world where The Hives are playing in every city all the time. That’s a world we want to live in!”

The Hives are encouraging their fans to start their very own versions of The Hives and host a concert. “Apply today to open The Hives Franchise in your city, town or province. Rules and regulations upon application,” they wrote. You can find more information on The Hives’ website.

In August, The Hives released their first album in eleven years, The Death Of Randy Fitzsimmons. Vocalist Howlin’ Pelle Almqvist said about the band’s long-awaited return, “There’s no maturity or anything like that bullshit because who the fuck wants mature rock’n’roll?”

Patrik Berger (Lana Del Rey, Robyn, Charli XCX) produced the album. The first single, Bogus Operandi, was touted as a welcome new track from The Hives, per The Music, which we described as “a classic rock and roll tune featuring massive power chords”.

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The Hives said about the single, “We left the throne for a decade just to prove that we could. No one sat on it, so we did again. If you are feeling like you are number one, get ready to be number two because we are back!”

Lead guitarist Nick Arson (aka Niklaus Almqvist, older brother of the band’s charismatic frontman Howlin’ Pelle Almqvist, told The Music about the band’s return in a recent interview, “If you’ve been away for ten or 11 years like we had and you come back with a record, you really want to come running out of the gate, and that’s what we wanted from this record - to go in with full-on Hives energy. 

“In that sort of respect - with that type of fast-paced songs and energetic rock’n’roll or punk or whatever you want to call it, doing what we do best live - I think we’re world leaders in our field.”