Taylor Swift Pop-up Merch Stores Confirmed Ahead Of Australian 'Eras' Tour

Taylor Swift fans will have multiple opportunities to score Eras tour merchandise ahead of her Australian tour – even if they’re not attending any shows.

The Eras tour hits Australia in just 11 days, which means that Taylor fever is about to reach maximum heights, and her fans need to prepare for the weeks ahead. Crown Melbourne will host the first official Eras tour pop-up store ahead of the shows on Tuesday, 13 February.

Demand is expected to be incredibly high, so fans must make bookings. The merchandise store will be open from 9 am until 6 pm. You can book your reservation from Wednesday, 7 February, from noon AEDT here until allocations are exhausted; bookings will be reserved on a first-come, first-served basis. Successful reservations require the AXS app for entry.

Concert organisers Frontier Touring and Crown Melbourne advise fans that everyone attending the Crown pop-up must have a reservation for a time-specific slot available for up to two people per booking. Reservations are free but non-transferable and have a half-hour window.

Here’s what the merchandise will look like:

Source: Frontier Touring

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Of course, not all fans will be able to make it to the Crown Melbourne pop-up store next week, so other options are also available.

The MCG will host merchandise pre-sale days on Wednesday, 14 February, and Thursday, 15 February, from 10 am until 6 pm, near Gate 1 and Gate 5. Meanwhile, the Accor Stadium merchandise pre-sale days are on Wednesday, 21 February, and Thursday, 22 February, from 10 am until 6 pm at the corner of Olympic Boulevard and Dawn Fraser Avenue.

On show days, fans can access merchandise from noon until after the concert. Fans don’t need tickets to Taylor Swift’s Eras tour to attend the MCG and Accor Stadium merchandise pre-sale days – anyone can turn up on the day. Reservations are only required for the Crown Melbourne pop-up store.

Taylor Swift’s Eras Australian tour begins on Friday, 16 February. Swift will perform three nights at the Melbourne Cricket Ground (MCG) and four nights at Sydney’s Accor Stadium starting Friday, 23 February 2024. She is poised to break records at both venues.

Special guest Sabrina Carpenter will join Swift on all dates. Head here to find everything you need to know about the tour.