Keep an eye on these ones.
SXSW has announced winners for the coveted Grulke Prize, awarded to the festival's best developing US act, best developing non-US act and career act.
Now in its fifth year, the award was developed in honour of creative director Brent Gulke, who passed away in 2012 and honours those who are breaking new ground and are showing the most promise.
Taking out the Developing US Act gong is Long Island duo, The Lemon Twigs, who has got everyone talking about their live shows at this year's event.
Meanwhile, French singer/songwriter Jain has picked up the Developing Non-US Act award, whose debut album, Zanaka, has already reached Platinum status.
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Finally, UK artist Robyn Hitchcock of '70s outfit The Soft Boys has been awarded the Career Act title.
The three acts take over the gongs from last year's respective winners, Anderson .Paak & The Free Nationals, Lapsley, and Iggy Pop.