Australian commercial rights agency for music festivals Secret Sounds Connect have confirmed their intentions to expand with a number of new key hires being announced today.
Secret Sounds co-founder and managing director Kristy Rosser said the appointments come on the back of more brands recognising the power of the music sector.
“Brands are increasingly looking to music to meet a number of marketing and business needs, particularly in the areas of customer loyalty and engagement," Rosser said.
"Music is a fantastic vehicle for brands to reward their customers with unique opportunities and to create engaging content for increasingly important digital channels."
See below for Secret Sounds' new hires.
Jade New - General Manager
Nicole Lembke - Strategic Partnerships Manager
Zoe Murdoch - Strategic Partnerships Manager
Peita Dixon - Talent & Content Manager
Lucy Morris - Partnerships Coordinator
Charlotte Ibbotson - Integration Coordinator
"We’re thrilled to have a number of new and highly experienced staff join our established team to further enhance our capabilities in a time of high-growth in music commercial rights," Rosser said of the new hires.
"Recent new business wins reinforces that our ability to provide the right mix of access and expertise is highly valued among brands and rights holders."
