OG Wiggle Murray Cook Shares Thirst Trap To Save The Planet

18 October 2023 | 1:57 pm | Mary Varvaris

"Thirst Trap is more than a product; it's a movement."

Murray Cook for 'Thirst Trap'

Murray Cook for 'Thirst Trap' (Credit: Mikey Whyte)

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OG Wiggle Murray Cook, British-Caribbean R&B artist Chanel Loren, Collingwood Football Club player Patrick Lipinski, transgender advocate Aysha Buffet and Married At First Sight couple Tahnee Cook and Ollie Skelton have teamed up with new Aussie initiative Thirst Trap to save the planet.

Like its namesake, Thirst Trap encourages its ambassadors to display their best PG flirty stance – just look at Murray – to promote their just-launched, infinitely recyclable cans of water, officially landing on Woolworths and Ampol petrol station shelves from today.

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Every thirsty snap will raise funds to help clean up the country’s oceans and waterways, with Thirst Trap donating $1 from each cheeky Instagram photo that tags @SlayThirstTrap and #ThirstTrapsForGood between today and Wednesday, 1 November, to Ocean Crusaders – a Brisbane-based not-for-profit organisation that coordinates specialist fleets to clean local waterways from waste before it reaches the ocean.

Thirst Trap is an inspired collaboration created by revolutionary coconut water outfit H2coco and creative agency Example.

“Let's face facts: while Australians are embracing eco-friendly lifestyles, 99% of the country's bottled water industry remains entangled in plastic waste,” H2coco co-founder David Freedman said in a press release. “What we're offering here is a viable alternative: carbon-neutrally sourced water packaged in endlessly recyclable aluminium.

“We’re passionate about showing Aussies how they can do things differently - whether it’s ditching plastic and opting for infinitely recycling aluminium cans or turning thirst traps from a scandalous internet trend into something that can support the environment.”

Example co-founder Andy El-Bayeh added, “Water is fundamental, but how we consume it can be revolutionary.

“Thirst Trap is more than a product; it's a movement - a call to each Australian to re-evaluate their daily choices for the sake of our shared environment. We’re thrilled that through our partnership with Ocean Crusaders, we’ll be putting our money where our mouth is and helping keep our nation’s water clean and oceans protected.”

Ocean Crusaders founder Ian Thomson commented, “We’re stoked to partner with this great Australian initiative. Our waterways need so much help.

“In a previous clean-up of the Cooks River in Sydney, we found a pile of plastic bottles knee-deep. Aluminium cans are a far smarter way to drink water. You can also join us at our events or just pick up debris when you see it. Every bit helps!”