Sony Announces New Appointments For Promotions, A&R & Licensing

Sony Music Australia has today announced three new staff appointments across their Sydney A&R, promotions and sync/licensing departments. 

Alexander Franco joins the team from Future Classic - where he worked across artists like Flume, G Flip, Hayden James and more -  and will be taking on the role of Senior Director, A&R and Creative Development.

He will continue to manage artists B Wise and Jeida Woods in addition to the role. 

"I'm excited to join a global powerhouse like Sony Music for the next chapter of my career," said Franco of the appointment. 

"I look forward to working closely with their impressive roster, while signing and developing the next crop of stars that will resonate far beyond Australian shores."

Annette Gevert takes on the role of National Promotions & Communications Manager, moving across from Positive Feedback. She has previously held roles with Dew Process, Secret Service Public Relations, Mushroom, Shock Records and Warner Music Australia.

Gevert will be responsible for relationships with media partners, as well as having responsibility for select artists communications. 

“I am so very pleased to be joining the brilliant team at Sony Music Australia," said Gevert. 

"I have been blown away by the warm welcome that I have so far received from my fellow colleagues, artist managers and media partners. It is an absolute honour to be given the responsibility to represent the extensive and diverse roster of Sony Music’s world class artists."

Jessica Barlow joins as Licensing Manager where she will work across the development of Sony Music Australia's licensing and synchronisation business. 

Barlow has previously worked as Synchronisation & Licensing Consultant at Warner Music Canada, as well as roles with Warner Music Australia, Alberts, Universal Music Publishing and EMI. 

"I am ecstatic to be joining the Sony Music team!" said Barlow. 

"Their passion and support for their artists, as well as their reputation in market, is second to none. I am really looking forward to jumping in and start working with the team to create new opportunities for their renowned domestic and global roster."

"I am thrilled that Franco, Annette and Jess have decided to join the company in their new crucial creative roles," said Denis Handlin AO, Sony Music Entertainment Chairman & CEO, Australia & New Zealand. 

"Each of them brings a significant amount of experience in their own field and respect in the market with important relationships. I look forward to the valuable contribution that they will make to our artists, their teams and the company."

Handlin was announced as part of The Music's annual Power 50 list, read his profile here.