Isol-Aid Launches New Partnership With Social Media Giant TikTok

Weekly live streaming event Isol-Aid has today announced a new partnership with social media giant TikTok. 

"This partnership with TikTok and this brand new chapter for Isol-Aid is exciting for the festival, but also for the broader Australian music community," said Isol-Aid managing director and programmer Emily Ulman. 

"Working with this global platform means more creativity, more content, more collaboration and more fans for local musicians. 

"There are vast numbers of music fans on TikTok worldwide and we have this amazing opportunity to facilitate the creation of content that helps artists connect with them."

“Isol-Aid has been deservingly recognised for its incredible work supporting Australian artists in connecting with fans online,” added TikTok Australia & New Zealand's director of music Ollie Wards.

"We're looking forward to teaming up with Isol-Aid to support local artists and we’re stoked to get behind the festival as it expands on TikTok."

The partnership aims to "support Australian musicians, encourage innovation and creativity in the industry, and help artists create new fans at home and abroad". More information on the partnership is expected to be released soon.

Isol-Aid started in response to the COVID-19 pandemic in March, with 903 sets from 828 acts performed in the time since. Head here to find out more information.

Earlier this year, TikTok helped Australian band Vacations hit the US charts thanks to a viral Skins trend, head here to read all about it.