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HOWQUA Signs With US Agency

Melbourne act making strides on the global market

Melbourne artist HOWQUA has just returned to Australia after playing his international debut shows at Canadian Music Week and it has gone better than he ever expected.

During his stay overseas, the songwriter was approached and signed by Adam Kreeft of US agency, The Agency Group immediately after he came off stage from a performance. 

Speaking to TheMusic today, HOWQUA admitted the experience felt like straight out of a Hollywood movie.

 “It was a bit Entourage or something” he laughed referencing the popular TV show.

“[Kreeft] ended up coming down to the Sound Gallery show and he really connected with it – he basically said after the show 'I’m in'" he recalled.

“We obviously had a bit more of a chat about how he envisioned everything and all that and he’s a really great guy and seems to be on a similar wave length.”  

So impressive was HOWQUA's performances at the showcases, that he was eventually asked to play six shows when he was only scheduled to play two. 

“It was all intense and pretty rushed and we got over there expecting to do two shows – the organiser said: 'Do you want another show?'"

“That happened quite a few times and ended up turning two shows into six" he said, which also included a last minute impromptu set at The Aussie BBQ showcase. 

The news only continues to get better as HOWQUA has just been endorsed by six time Grammy Award winning producer, Steve Lillywhite, who happened to see a live performance of him online. 

"HOWQUA, a Melbourne songwriter, is one to watch. He’s just returned from performing at Canadian Music Week, and his new single ‘Fishing for Gold’ is great" Lillywhite said, who has worked with iconic bands in the past such as U2Morrissey and The Rolling Stones, to name a few. 

“It’s a bit surreal to hear somebody like Steve Lillywhite make that call…it’s pretty exciting” HOWQUA said of the endorsement. 

"I’ve just got to do what I do, but I’m obviously pretty chuffed with that”.

HOWQUA plans to return to the US later this year, but not before he tours Australia in the coming months, with a full announcement to be made soon.