How Selling Out Worked For Nantes

Sydney outfit Nantes has admitted the band sold-out to ensure their debut album Beings Being could be made.

Frontman David Rogers recently discussed the impact of having their song Fly become the soundtrack for Renault's TV advertising campaign in 2012.

“There's always a lot of talk about selling out and all that kind of thing, but I guess in the climate that we're in now it's probably the best thing that could have happened to us,” he confessed.

“It paid for the album, it paid for the people that played on the album… and it paid for it to be mastered and there was a lot of money that's gone into promoting it and everything like that, so those kind of things are great. And yeah, playing those festivals and getting out of where I was working, you know the 6am to 4pm job to doing tour circuits and that kind of thing, it's just been great. I can't expect to right now just live off music – I'm still needing to work – but it's a lot better in that I'm working for music and not just kind of having that as a second thought…”

Rogers spoke of the “terrible place” the band were in financially prior to the ad campaign experience.

“When we did the first lot of recordings and the first touring back in 2011, I had my credit cards maxed out, I was borrowing money from my parents and it was just a terrible place to be in, to be in all this debt. If we didn't have that Renault cash come into it, we still would have had an album but it would not be anywhere near as easy as it was… It was definitely possible to do it without it, that's for sure, but I'm very thankful that we were able to do it the way we did; it was definitely the cleanest way of doing it.”

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