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Hong Kong Pizza Hut Turns Pizza Box Into Film Projector

Staff Writer

Technology is moving way too fast.

Hong Kong's Pizza Hut company have teamed up with ad agency Ogilvy and Mather Group to produce an amazing and bizzare concept in which customers can turn their pizza boxes into film projectors. 

According to PSFK, the new innovation entitled the 'Pizza Hut Blockbuster Box' comes complete with a hole in the side of the box fit perfectly for a supplied film lens.

Customers are instructed to scan a code using their smartphone and place the device inside the box, behind the lens and the video that is being played on the smartphone will be displayed through the pizza box lens.

The four genre-themed pizzas available to purchase with the lens include the horror Slice Night, sci-fi Anchovy Armageddon, the romantic Hot and Ready. and the thrilling Fully Loaded.

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While the promotion is currently only available in Hong Kong, it is expected that if it proves to be successful it will expand globally.

Check out how it all works in the clip below. 

Pizza Hut 'Blockbuster Box' from reed on Vimeo.