Following the popularity of its regular RNB Fridays playlist, Southern Cross Austereo's Hit Network has today launched new digital radio station, Urban Hits.
Broadcasting online and on the Hit Network app, listeners in Sydney, Melbourne, Brisbane and Perth can access the station 24 hours a day.
Urban Hits features current hits from the likes of Kanye West, Drake and Post Malone, as well as new releases, such as Jay-Z and Beyonce's Everything Is Love collab album.
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"Given the amount of Urban Hits in the regular mainstream charts, we believe there’s an appetite from listeners for a dedicated Hip Hop and R&B station in metro Australia," Hit Network's Head Of Content, Gemma Fordham, said.
"With SCA giving advertisers an aggregated audience across all its Hit Network stations, there’s now another fresh face on the block to give even greater reach for our clients."
The success of RNB Fridays has also seen the launch of the RNB Fridays national tour in the past two years, which has included live shows from names such as Nelly, Craig David, TLC Ne-Yo and Kelly Rowland.
