In what is a massive coup for Valleyarm Digital, the Aussie digital content distributor has announced the appointment of industry veteran and former ARIA chairman Ed St John to its board of directors.
St John will head to the company on the back of some other massive roles that include BMG managing director and Warner Music Australia CEO.
"Ed St John is a welcome addition to our board," Valleyarm CEO Victor Gugger said.
"His long history working to drive the careers of artists is completely in line with our aims here at Valleyarm.
"With his guidance we will be able to really turbo-charge the building of what is a truly great Australian-owned option for artists to build revenue."
St John added that he is looking forward to working with Valleyarm Digital.
"New platforms and revenue models are continuing to disrupt the traditional distribution and broadcast models - and that process is now accelerating," he said.
"Valleyarm is well positioned to grow revenue opportunities for artists and content creators across multiple genres. I’m pleased to have the opportunity to help guide this evolution as a member of Valleyarm’s board."
The news comes just months after Valleyarm Digital relaunched under Gugger and new chairman and stakeholder Andrew Randall.
