EXCLUSIVE: Muscles Signs To New Joint Venture Management Company

Melbourne house party favourite Muscles has signed to new management and booking firm Alphabetics.

A joint venture by Stu McCullough's Amplifire, who manages Last Dinosaurs and Jungle Giants and has guided the career of Pete Murray and The Audreys in the past, and Lucy and Ben Collier's event management group Treats Collective, Alphabetics will take on the management of all three artists as well as booking for Brisbane's The Arena music venue.

The new company will also been looking after the club nights at Brisbane's Coniston Lane, Oh Hello and Friends @ Alhambra Lounge, which were previously managed by Treats. Alphabetics will also look to engage with Treats' client list of sponsors and agencies.

The company is also expected to offer design, media and marketing consultation services, formally building on their existing practices.

Muscles will make a return to the live arena and new release sheet in 2014.