Aussie Artist #1 Globally On Reels

Fast-rising Melbourne rapper Lithe is set to take the world by storm. His song Fall Back is currently sitting at #1 globally on Reels (which you see on social media every day), gathering a whopping million streams a day.

At the time of writing, the PR, digital marketing and customer-focused distribution service GYROstream notes that Lithe is currently the “biggest artist in the world you haven’t heard of.”

In addition to Fall Back topping the Reels chart, the song has received over 520,000 TikTok uses and features on 49 viral Spotify charts, including #14 on the Global Viral Spotify 50, #22 on the Australian Viral Spotify 50, and #19 on the UK Viral Spotify 50.

Fall Back is gaining over 800,000 streams on Spotify alone and has amassed 360,000 Shazams, elevating the song to #12 on the Global Viral Shazam Chart. The song is set to continue climbing up multiple charts—perfect timing for the star’s upcoming East Coast Australian tour.

The tour marks Lithe’s first run of headline shows since his first-ever solo performances last July, all of which sold out long in advance. It also comes amid some huge performances with global stars.

In July, Lithe opened for 070 Shake in Melbourne and Sydney. In October, he performed in arenas alongside Lil Tjay.

Lithe has thus far released four singles in 2024: 737 arrived in January, followed by Slide By Me in February, Fall Back and Selfish Game (a double A-side) in March, and For You (featuring OVO Sound stalwart Roy Woods) earlier this month.

The tour begins with a hometown show at Melbourne’s Night Cat on Friday, 21 June, followed by Brisbane’s The Zoo on Saturday, 22 June, and Sydney’s Oxford Art Factory on Friday, 28 June. Tickets are on sale now via Untitled Group.

LITHE

‘WHAT WOULD YOU DO?’ 2024 AUSTRALIAN TOUR

Friday 21 June – Naarm/Melbourne, The Night Cat
Saturday 22 June – Meanjin/Brisbane, The Zoo
Friday 28 June – Eora/Sydney, Oxford Art Factory

Tickets: untitledgroup.com.au