Be humble.
Ok we have been saying this for a few weeks now, but this could REALLY be the week that Ed Sheeran's dominance of the ARIA charts comes to an end.
The UK superstar will be gunning for seven weeks straight at #1 on the Albums chart with ÷ (Divide), but he is likely to do battle with his toughest competition to date in hip hop heavyweight, Kendrick Lamar.
The rapper's acclaimed fourth studio album DAMN. (see our full review) is set to debut in the top three of the chart, according to midweek figures, and will no doubt give Sheeran a run for his money.
Lamar is no stranger to topping the ARIA charts either, with his last offering, 2015's To Pimp A Butterfly, also peaking at #1 in the country.
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Mark Vincent's A Tribute To Mario Lanza and John Mayer's The Search For Everything are aiming for top five debuts, while The Fate Of The Furious soundtrack and Spit Syndicate's One Good Shirt Had Us All Fly should both land in the top 20.
After Harry Styles' Sign Of The Times blocked Sheeran making history with Shape Of You on the Singles chart last week, the top end is likely to get a big shake-up.
Another of Sheeran's hits, Galway Girl and Lamar's Humble are both primed to move up into the top three, ensuring the finish will be a tough one to call.
Elsewhere, expect to see Lady Gaga's The Cure debut in the top 20, while G-Eazy's Good Life featuring Kehlani is primed for a top 40 spot.