Ticketek and Spotify Join Forces

20 July 2023 | 6:00 am | Staff Writer

Streaming and live music have come together in one seamless integration as Australian ticketing company Ticketek partner with Spotify to sell tickets to streaming fans.

Spotify / Ticketek

Spotify / Ticketek (Supplied)

Spotify’s live events feed is coming to life, with Ticketek shows now available to purchase right there in the streaming platform. TEG’s global ticketing platform will help enhance the discovery of live events for fans across the country, making it easier than ever for on-platform music discovery to turn into real-world experiences.

Let’s say you’re streaming Blink-182…. Now just one click from the app, you can secure a front-row seat. Well, not anymore because they are sold out, but you get the drift.

Ticketek’s Managing Director, Cameron Hoy, said: “Ticketek is thrilled to be joining forces with Spotify on this partnership. Both organisations are leading global technology and data-driven businesses that exist to connect fans with their favourite artists. With this partnership, Ticketek and Spotify will fuel artist discovery and bring fans one step closer to their favourite artists, creating a seamless ticket purchase experience. At Ticketek, we believe nothing beats the live experience, and this alignment will ensure Australian music fans have every opportunity to see their favourite artist when they are touring locally.”

The Live Events feed has given Spotify subscribers a heads-up on events in their local area after launching last year. The Ticketek integration will create an even more comprehensive selection of possibilities.

Rene Volker, Spotify Senior Director of Live Events, added, “Spotify is very excited to be adding Ticketek to its Live Events Feed in Australia in order to continue growing the company’s global strategy of diving headfirst into concert discoverability.”