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ATLAS FRANKLIN ALEXANDER, A DIY MUSICIAN BASED IN MULUBINBA/NEWCASTLE, NSW. ATLAS’S SOUND IS CHARACTERISED BY SYNCOPATED BASS LINES AND RESOLUTE DRUMS, COMPLEMENTED BY ANGULAR GUITAR RIFFS AND VOCODER-LACED VOCALS THAT WEAVE TOGETHER HOOK-LADEN MELODIES. HIS KALEIDOSCOPIC, REVERB-SOAKED CHORUSES PROVIDE AN ADDICTIVE LISTENING EXPERIENCE.BLENDING INFECTIOUS 80S NEW-WAVE AND ELECTRO-POP WITH A DASH OF POST-PUNK. HIS MUSIC CREATES AN EXHILARATING SONIC LANDSCAPE THAT FEELS LIKE THE LOVE CHILD OF NEW ORDER AND DAFT PUNK.
FROM HIS HOME STUDIO, ATLAS METICULOUSLY PRODUCES, MIXES, AND MASTERS HIS WORK, ENSURING EVERY TRACK CAPTURES HIS UNIQUE VISION. HIS ARTISTIC JOURNEY GAINED SIGNIFICANT MOMENTUM AFTER PERFORMING AT BIGSOUND IN 2018, LEADING TO THE RELEASE OF HIS DEBUT EP ‘ENTER ECHO’ IN 2022, ALONGSIDE FOUR CAPTIVATING VIDEO SINGLES. THESE RELEASES HAVE DRAWN ACCLAIM FROM MUSIC OUTLETS LIKE PILERATS, LIFE WITHOUT ANDY AND VICE, WITH HIS MUSIC VIDEOS RECEIVING AIRTIME ON MTV AND RAGE.
RECEIVING RADIO PLAY FROM PLATFORMS SUCH AS TRIPLE J, TRIPLE J UNEARTHED, AND 3RRR, ATLAS HAS MADE AN IMPACT ON THE AUSTRALIAN MUSIC SCENE. HE HAS PERFORMED TO SOLD-OUT CROWDS, TOURED UP AND DOWN THE EAST COAST, AND SHARED STAGES WITH ACTS LIKE ART VS SCIENCE, BOOSEEKA, SURELY SHIRLEY, VELVET TRIP AND RAAVE TAPES. HIS FESTIVAL APPEARANCES INCLUDE PROMINENT EVENTS SUCH AS APOLLO FEST, BANDAID FESTIVAL, AND BLOCFEST.
LOOKING FORWARD, ATLAS IS SET TO RELEASE HIS ANTICIPATED SECOND EP ‘FLEXIBLE NEW REPLICA’ ON FEBRUARY 20TH 2025 ALONGSIDE A NEW VIDEO SINGLE ‘NEW REMEDY’ WITH A STRING OF EAST COAST SHOW DATES IN SUPPORT OF THE RELEASE. WITH A RELENTLESS DRIVE TO INNOVATE AND CONNECT WITH HIS AUDIENCE, ATLAS FRANKLIN ALEXANDER CONTINUES TO BE A COMPELLING FORCE IN THE INDIE MUSIC SCENE, CHAMPIONING THE SPIRIT OF INDEPENDENT ARTISTRY.