VIDEO PREMIERE: LOVELOVELOVE - ‘When I Think Of Love, I Think Of You’

Brisbane indie-pop staples LOVELOVELOVE released their newest single, When I Think Of Love, I Think Of You, earlier this month - much to the joy of their fans. But today, in an exclusive for The Music, we can give you the first look at the accompanying music video.

The track itself is a bright pop banger, an ode to falling in love. Debuted at BIGSOUND, When I Think Of Love, I Think Of You was described as the standout of their set, as a “new bop that’s sure to get stuck in your head”.

The accompanying video for the single, which you can find below, has been “a long time coming”, according to frontman Denis Janse. 

“I really loved this song and the general vibe was really inspired by my favorite band COIN’s new album and their singles videos, which are essentially live performance videos built into really open sets like a warehouse or supermarket etc. I also knew that my goal was to shoot the entire thing in a three hour session to fit the band and studios’ availability so that ruled out any crazy story or narrative driven video ideas...ultimately we’d been playing this song as a band at the last run of shows so it felt right to shoot a live style performance to tie everything in,” he told The Music.

Filming was a DIY experience for Janse, who shot at Frankx Studio on the Sunshine Coast.

“Shooting a music video is always a pretty big financial and time commitment for artists, and most of the time the modern consumer landscape just means a music video just doesn't happen. I guess I didn't want this to be a barrier this time, as it had regularly been in the past, so I took the whole shooting, editing and organization on myself to negate that being the reason it couldn’t happen.

“In classic DIY LOVELOVELOVE fashion, most of the video was shot on a little budget 4k Sony camera & handycam, and the rest was honestly just a big learning curve from editing to coloring to lighting to organising everyone.”

Despite any struggles, Janse confirmed that the video was definitely worth it - and hinted at some more to be made yet.

“The process was really rewarding, and in my situation, where I self produce, mix, master everything, taking on the film side of things was a kind of a new adventure and I definitely think I'll do more of it in the future.”