Late last year, Bitch Better Have My Money singer Rihanna landed an appointment as the new Creative Director of iconic sportswear brand PUMA - with the appointment, the 26-year-old pop star took on the responsibility of working with Puma to design and customise classic Puma styles, as well as give life to some new ones.
Several months on, we've got our first look at Fenty, the shoe Rihanna's designed for the brand. If anyone knows how to sell stuff, it's Rihanna! The suggestive campaign comes in the form of a black-and-white-image of Rihanna and her brand new boyfriend Travi$ Scott, shirtless. Scott's cozying up to a scantily clad RiRi, whose wearing a pair of the Fentys. Rihanna and Travi$ have been quietly rolling out their 'relationship' with sneaky rendezvous here and there, and now we know they're working together professionally, too.
The 'Fenty' shoes themselves are creeper-style, and suede - the first release is black with a white Puma stripe and black sole, with all-black and all-tan versions. Over on Instagram, PUMA also loaded a new Rihanna video for their #NoMatterWhat campaign.
The collection is officially available for pre-sale on Puma.com today - so head over there if you'd like to get your hands on the goods! Take a look at the campaign below.
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