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Record Store Profile: Soundmerch VIC

Staff Writer

The Music's search for Australia's best record store is on. If this is your favourite, or you'd like to discover more great shops to visit, head to vote.themusic.com.au and go into the draw to win a $200 voucher to spend at the store.

Soundmerch VIC
Soundmerch VIC(Supplied)
More The Music's Best Record Store The Music's Best Record Store

What is your store called? 

Soundmerch Real Life Record Store

Where are you located? 

64 Oxford St, Collingwood, or online here.

Tell us about the people behind the scenes?

There’s a few of us.

When and why did the store open? 

The Real Life Record store opened in November 2021.

What do your customers most know you for?

Being good people.

What is the most popular title you stock at the moment? 

Amyl and The Sniffers ‘Cartoon Darkness'

What is the most popular evergreen title? 

The Avalanche’s ‘ Since I Left you'

What is the best thing about running a record store in 2025?

Seeing our happy team turn up to work everyday with big smiles on their faces.

What is the hardest thing about running a record store in 2025?

Stocking every record that everyone needs.