Acclaimed Adelaide songstress Julia Henning and her band are only a couple of weeks off appearing at the imminent WOMADelaide event early next month, but before they hit the stage at the 'world's festival', they're unveiling the super-fun new video for fresh single Away From Me, proudly premiering on theMusic.com.au today.
The infectious, ethereal new track's semi-meta clip finds Henning and her cohort feverishly searching for the perfect music video idea as they work their way through well established MTV-esque tropes such as Boy Band, Hipsters, Interpretive Dance, Pool Party and so on. It's a deceptively simple but very effective technique, which, alongside clap-alongs and irresistable harmonies, makes for thoroughly entertaining viewing.
"The idea for the music video came about on tour," Henning explained of the concept in a statement. "We were throwing around ideas, but none of them seemed right until our keyboardist, Matt, suggested combining all our silliest ideas together for a ridiculous tongue-in-cheek take on classic music video tropes.
"It was so much fun to film; having just finished a tour, it was nice to be able to relax as a band and have a laugh at ourselves again. I think that feeling really comes across in the video; we were having such a great time."
Don't miss a beat with our FREE daily newsletter
Check out the clip in all its glory above, then head to our dedicated WOMADelaide page to make sure you're in the audience when Henning & co take the stage on Sunday, 8 March.
