After opening a world-class recording studio on campus earlier, Box Hill Institute is taking things to the next level by collaborating with independent record label Tremorverse Records. We caught up with label manager Merida Sussex to get an idea of what expect from the exciting new venture.
What experience and knowledge do you bring to Box Hill Institute and Tremorverse Records?
I was signed to a major label when I was 22 and toured the world for eight years. I relocated to London during that time and ended up co-founding an award-winning record label, Stolen Recordings and publishing company, both are still running, based in London.
Tell us about Tremorverse Records…
As the $7.8 million investment in Sing Sing East recording studios and the new venue, began to take shape it became obvious that the perfect connector for these facilities would be a record label. A label harnesses the potential of the new facility and utilises the diverse disciplines at BHI, including performance, production, engineering, recording, graphic design, photography and fashion.
Why is it important that students have access to programs like Tremorverse Records?
I'm glad you asked that because actually, it is not a program, it is an independent and standalone record label. It works with the students but it's separate. It is commercial, outward-looking and competitive.
Having said that the passion, enthusiasm and talent at Box Hill Institute is the perfect seeding ground for a record label and I have worked closely consulting with the students in setting up a label that expresses what is important to them - freedom of expression, diversity and global ambition. It's also been great working with the new Hip Hop diploma people. Hoping to have a Hip Hop imprint next year.
What releases is Tremorverse Records currently working on?
The first release will be a compilation out in early November. About 15 - 20 tracks mostly from Australia and then the rest of the world. There will a launch night at the venue.
Where do you hope the label goes from here?
Brings success for new and emerging music all over the world.
What are some common misconceptions about record labels and that side of the industry?
That labels are the big bad guy. Labels are a huge amount of work, they are stressful and very risky and if you are running a fair and transparent label the margins are tight. This is especially true since the demise of physical format. Of course, they are also very exciting, have incredible highs and there is always something new. Your inbox is never dull.
Advice for those looking to break into the music industry?
Believe in your voice, work really hard, never give up.
If you’re thinking about your study options, head down to Box Hill Institute's open day on August 26, between 10am — 3pm. You can find more details here.
