The brand that lives for spontaneity, J&B whiskey have just launched their brand new range - J&B Mash-Up!
Served in a slim aluminium can, the party drank comes in packs of four, offering two different flavours you wouldn't expect to find mixed with everyone's favourite whiskey; allowing the product an even more enticing launch that leaves those in the know intrigued before the time comes to taste the new range!
It's been mentioned that the two crafty flavours deliver quite the kick, thanks to the "mash-up" of each drink's primal ingredients. These two flavours are J&B Mash-Up Ginger Ale and Lemonade...
...and J&B Mash-Up Sparkling Apple.
Not only do these refreshing flavours set themselves apart from other pre-mixed whiskey beverages, they are also presented in a very welcoming manner, thanks to the pop-art found on both the packaging and in the advertisements (courtesy of Ben Frost and Craig & Karl).
Through the choice of song in the advertisements - that being Feadz & Kito's 'Electric Empire', K&B are inviting us to not only quench our thirst, but to go about things freely, embracing the unexpected; a way of thinking that the brand has become known for.
The J&B Mash-Up range will retail for $19.99 per pack.
Words by Hannah Galvin.
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