"Some of my most fulfilling work is developing artists and helping them creating sustainable careers."
Name: Monique Rothstein
Position: Publicist / Director at Positive Feedback
How did you first become involved in the music business? My background is in music journalism. I jumped ship into the land of PR when I was given the opportunity to head up the PR team at indie label, Creative Vibes.
What's your area of expertise and what experience do you have? I create global PR strategies that take into consideration an international approach rather than just focusing on Australian press. Some of my most fulfilling work is developing artists and helping them creating sustainable careers.
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What topics will you be mostly talking about at Face The Music? I'll be talking about local PR approaches, the changing landscape for artists in a press sense and likely use some examples of acts we've worked with who have broken the mould locally and internationally.
What do you hope to personally take away from Face The Music? There are so many great resources being offered at Face The Music, so I'm looking forward to continuing to learn from the people around me.
What's one question about the music industry you'd love to have the answer to? Why music videos can never be delivered on time.