Face The Music: Archie Hamilton

Name: Archie Hamilton

Position: MD

How did you first become involved in the music business? Trying to get support DJ slots when I was 18.

What's your area of expertise and what experience do you have? We're predominantly promoters in China. We own two of the most successful festivals here and promote shows throughout the rest of the year. We also consult to brands and have an Asian focused booking agency.

What topics will you be mostly talking about at Face The Music? I don't know what FTM has in store for me, but I can (and will) talk ad nauseam about China, festivals, Asian touring and (good) brand collaborations. Oz + China could be hugely exciting together.

What do you hope to personally take away from Face The Music? As always with these things, inspiration, a fresh perspective and better working relationships with the host country, in this case Australia.

What's one question about the music industry you'd love to have the answer to? How to get the perfect balance between art and commerce + making it sustainable. It's what we've always striven to do, but it always falls one side or t'other. That's what keeps us coming back.