Cool For Summer Festival Focus: Tom Jay Williams

What's your preferred platform and why? Definitely Facey. The majority of my fans are there and we have this cool constant conversation going on. I also like Snapchat because of the dope filters (who doesn't like the puppy filter?!).

What kind of stuff would we find if we looked up your handle? Loads of selfies (lol) and music stuff. I've recently moved to Sydney and started my YouTube channel so nowadays a lot more videos as well.

When did you start pushing your material into the digital realm? Back in the day I was all about Myspace because it was a great way to share my music with people. I remember when Facebook was for 'old people' lol.

What kind of effect has it had on your trajectory? It's been amazing, as it gives me instant access to my fans and lets me have an actual conversation with them. It's cool as an artist to be able to share my music so easily.

Have you noticed many changes in digital mediums since? There are so many platforms now, it keeps me busy constantly updating each account but it's not a chore for me because I love talking to my audience there.

What tips can you give aspiring artists looking to make a name for themselves online? Be real, be yourself, people will follow you for you. Also, keep updating, you do need to make sure you constantly create and upload interesting content - it helps having a point of difference.

How often do you do live performances? Or have you mainly been in the digital world up until this point? I actually started my career playing live doing cover songs in pubs - a bit like Bon Jovi (lol I wish!).

Which of the other acts are you most excited to see on the bill? I'm super excited to see Wes [Stromberg], I am a big Emblem3 fan :).

Website for more info: tomjaywilliams.com