American Restaurant Chuck E. Cheese Is Coming To Australia

19 January 2024 | 9:57 am | Jessie Lynch
Originally Appeared In

Chuck E. Cheese joins the ranks of other popular American chains like Taco Bell, Wahlburgers, Five Guys, and Wendy's that have ventured into the Aussie market.

Chuck E. Cheese

Chuck E. Cheese (Wikipedia)

Australia is about to witness the arrival of a beloved American institution, as the iconic restaurant and entertainment centre Chuck E. Cheese prepares to make its debut Down Under.

Set to “redefine family entertainment across Australia,” Chuck E. Cheese joins the ranks of other popular American chains like Taco Bell, Wahlburgers, Five Guys, and Wendy's that have ventured into the Australian market.

Royale Hospitality Group, known for managing popular establishments like Outback Jack's and Milky Lane, secured the master franchise partnership for Chuck E Cheese in Australia.

Chuck E Cheese, founded in 1977, is approaching its fifth decade of existence, and this move to Australia marks a significant milestone in the brand's global expansion strategy. The restaurant, renowned for its pizza parties, arcade games, and musical shows, has become a staple for children's birthday celebrations in the US.

The Chuck E Cheese experience goes beyond the pizza slices; it includes a lively atmosphere filled with arcade games and animatronic characters. The mouse mascot, Charles Entertainment Cheese, has become an iconic figure in the brand's history.

Chuck E Cheese International Chief Operating Officer, Mario Centola, said of the restaurant’s move to Australia: "We are thrilled to bring the magic of Chuck E Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences.”

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“Chuck E. Cheese is a powerful global brand that transcends language and cultural boundaries, centred around the timeless essence of family fun.”

Royale Hospitality Managing Director Ray Strauss added, "We look forward to crafting the Chuck E. Cheese brand for the Australian market. This is a momentous step towards establishing Chuck E Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience.”

"I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E. Cheese to the next level throughout all of Australia."

Exact locations and opening dates are yet to be revealed, but be sure to keep an eye on the official Chuck E. Cheese website for updates.