BIGSOUND: L-FRESH The Lion

Business: L-FRESH The LION

Position/Title: Artist

How did you first become involved in the music business? I became involved over 11 years ago as an artist and haven't looked back since.

What do you perceive to be your area of expertise, and how did you gain experience in this field? My perspective of the music industry is that of an artist, with a particular focus on hip hop. I have learnt from many hip hop pioneers in Australia, and consider that my area of expertise, not just from an industry standpoint, but from a cultural and community standpoint also. With that said, my perspective is just that: my own. There are many more experienced, passionate and diverse views within the hip hop community, which is why it is so great to be a part of.

Is this your first BIGSOUND? Yes.

What will you be primarily discussing during your appearance at the BIGSOUND conference? I'll be speaking on a panel which has the future of hip hop in Australia as its focus.

What are you hoping that people will be able to learn from your panel/interview? I'm hoping that people will come to understand how diverse hip hop is in this country, and how powerful it is as a medium to communicate stories from communities who are most often left out of the mainstream.

What are you expecting to take away yourself from your visit to BIGSOUND? I'm hoping to learn a lot and meet a lot of new people.